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In the early 90’s "SIEMENS Hearing Care" formed a successful partnership with Siemens Audiology to operate Siemens Hearing Care centers as a division of “barakat optical”.  And a new concept of “Eye care & Hearing care” known thereafter as “Sight & Sound” was introduced successfully in the Saudi market and is operating from 5 different locations throughout the Kingdom. The hearing Care division is for the first time, supervised directly by Siemens Audiology, Erlangen, Germany. After this remarkable success, “barakat optical” decided to develop a regional presence and expand in the GCC market. As a result of this vision “SIEMENS Hearing Care”/Siemens Hearing Care was established in Dubai in 2001.  Again, the concept of “Sight & Sound” was introduced for the first time at this level in U.A.E. and is presently operating from 9 different locations in UAE.